Provide Interaction Feedback
You need to ensure that you can deliver feedback for any type of action that happens on the front-end aspect of your mobile website. Also, it would be helpful to include some loading states for those actions that take longer to load.
Test your mobile website.
Testing is part of any project, web design or not. By doing so, you can see to it that your users will have a smooth browsing experience.
Finalize your business objectives.
Why did you set up your website? What are the goals you want to achieve? Just like in any kind of design, you need to prioritize them, and communicate that specific hierarchy to your layout.
Study previous data before moving forward.
Are you planning a redesign, or creating an additional mobile website, it would be helpful to study previous Google analytics data in order to come up with better results. Analyze all of the information before diving into the development and design project. What are the points for improvement?
Practice responsive website design.
Simplify your pages.
This is general rule of thumb in the field of web design. Keep your file sizes down to have faster loading times. For your mobile website to be easily load on various devices, you should get rid of distracting features and elements. Remember, less is always more.
Implement good virtual hierarchy.
Does your website have plenty of details that need to be delivered on the mobile platform? Then, an effective way to organize these content in a digestible, simple manner is through collapsible avigation. Take your single-column structure a bit further. You will be able to stack lots of content in clean folding modules.